Pinterest Copy and Design
At Baker Publishing Group, I created Pinterest content that brought stories to life visually and emotionally. Each pin was designed to reflect the heart of a book’s message—its tone, voice, and the feelings it was meant to evoke in readers.
My goal wasn’t just to post pretty graphics—it was to build connection. By designing pins that felt personal and authentic, I helped readers see themselves in the stories being told. The result was stronger brand recognition across Pinterest and a noticeable increase in engagement and traffic to book pages.
Email Content
As a Marketing Intern, I wrote and designed email headers for multiple book campaigns—sometimes creating variations for different audiences or release timelines. Each header was crafted to capture the heart of the book while speaking directly to the interests and values of its readers.
These campaigns helped expand awareness and relevance across diverse audiences, highlighting not just what the book was about, but why its story mattered. Through this process, I learned how intentional language and design can turn a simple email into an invitation to connect.