Calvin University TikTok
Calvin University TikTok Analytics
TikTok Analytics
As a Social Media Student Assistant, I helped grow Calvin University’s TikTok presence by managing a team of over 10 student ambassadors, collaborating with the social media team to plan content strategically, and generating ideas to boost engagement and community reach. I also contributed through videography and editing, ensuring videos were polished and seamless.
Followers
16K+
views
800K+
Engagement
31K+
Student and Internship Highlight
Through student internship highlights, I’ve showcased the diverse opportunities available to Communication majors—emphasizing both the real-world experiences gained through internships and the flexibility of student schedules enhanced by extracurricular involvement. These features aligned with the department’s brand voice and boosted engagement by highlighting students on campus and strengthening connections within the community.
Event Highlights
I’ve successfully promoted various events hosted by the Communication department for current Calvin students. In doing so, I’ve crafted engaging copy and provided clear, relevant information to ensure the events are well-communicated and easily accessible. This post highlighted the Communication Department’s alumni networking event, helping students connect with local professionals while also boosting engagement across the department’s platforms.
Instagram Analytics
As a Student Communication Administrative Assistant, I increased the department’s visibility by highlighting its majors, promoting events, and sharing opportunities for Communication students at Calvin University. When I began, the department’s social media had low impression rates and reach—but through collaboration with the team, we were able to significantly grow both.
Impressions
2K+
Reach
2K+
Interactions
100+
Baker Books and Revell Instagram
During my Marketing Internship at Baker Publishing Group, I developed a comprehensive branding guideline to strengthen Revell and Baker Books digital presence and create greater brand visibility. Before my time there, their social media lacked a consistent look and feel, making it harder for their audience to recognize and connect with their content.
To address this, I designed and implemented a series of custom templates that aligned with each imprint’s distinct voice while staying true to their established brand colors, fonts, and overall identity. These templates streamlined the content creation process for the marketing team, ensured consistency across platforms, and elevated the overall professionalism of their social media presence. This project not only allowed me to merge creativity with strategy but also showed me the impact of clear, cohesive design in reinforcing trust and recognition with an audience.